A 10-email nurture sequence for WonderDads, a Dad-focused parenting membership site. Below are 5 excerpts chosen to show range across the sequence — from the initial pitch, to data-driven hooks, to a signature conceptual framework, to the closing offer.
Email 1 of 10
Subject line: How WonderDads Helps You Be The Dad You Want To Be!
Hey <<first name>>,
Being a dad is a tough job.
Believe us, we know.
Because we're dads too — and we've probably gone through a bunch of the same challenges you have!
The lack of time…
...the pressure of living up to the standards of being a great dad…
...the uncertainty of knowing how you should be raising your kids...
Yup, it's heavy stuff.
But the biggest 'being a Dad' problem you're facing...
...there's NEVER been a clear, comprehensive tool specifically created to help men be the best Dads they can be!
Until now 😀
Welcome to WonderDads!
WonderDads is a 24/7, 365 day/yr online resource designed to do 1 thing...help Dads be the very best Dads they can be (all while experiencing more parenting joy than ever!).
You see, when we created WonderDads, we didn't want just another 'how to' site listing off a bunch of generic tips — 'the top 10 this', 'the top 8 that'...etc.
Nope.
Our dream for WonderDads was a totally unique vision.
One to create a convenient, comprehensive, 1-stop parenting resource JUST FOR DADS.
We're talking at-your-fingertips guidance on how to:
🏅 Be an 'A' level dad (you'll know the best ways to engage with your kids and your kids will think you're a blast!)
🏅 Create a healthy work life "balance"
🏅 Develop awesome Dad confidence (you'll gain the peace-of-mind of knowing you're raising your kids the right way)!
And best of all... with WonderDads you get all of this one nice, neat online place.
Sounding good?
Well, it gets a lot better because here's just some of what you'll gain instant access to when you join...
WonderDads Magazine:
Gain exclusive access to our #1 Top-Rated magazine filled with awesomely fun things to do with your kids, inspiring stories, hilarious jokes and good news for dads every week!
Annual Plan Builder:
Every dad needs a plan for creating moments which last a lifetime with their kids. We help you start one and then send you reminders throughout the year to keep you on track to making it your best year ever.
Age-Specific Wisdom:
Kids change fast and with those changes come new challenges. Not to worry though! We have archives filled with expertly-curated wisdom for every stage of childhood waiting for you every step of the way!
Dad-Kids Contests & Challenges:
Nothing creates bonding experiences like a family contest! We devise personal challenges for you to LEVEL UP your Dad-game, as well as give you tons of fun contests you can initiate with your kids!
Unique Dad-Kids Traditions:
Memories can last a lifetime, but special traditions which you create with your kids can be passed on for generations! Our tools & resources will guide you through the process of creating those traditions in your own family.
Online Database To Keep Memories Safe:
You'll never have to worry about losing the special memories you capture with your kids again! Simply upload them to your secured account where you will have safe access to your files at any time!
Reminders on Dad Dates:
WonderDads will email you exactly 30 days, 2 weeks and the day before each of your kid's birthdays and holidays with incredibly easy ways to help you shine on the days which matter most as a dad.
Personalized Gift Recommendations:
Our personalized gift recommendations are crafted, tailored, and perfectly timed to make you look like a rockstar in front of your kids and/or spouse!
Rewards & Perks:
As a WonderDads member you'll enjoy a whole bunch of perks including: shopping discounts at select stores, restaurants, movie theaters, and theme parks!
And here's the real treat, you'll get all this and a BIG bunch more…for just $9/month!
You heard that right!
Everything you could ever want to help you be a better dad (we're talking about the infinite value of being a great parent), all for the cost of a few cups of coffee (okay, maybe 2 cups depending on where you go…😉)
And hey, speaking Dad to Dad, because we want you on board, we're gonna throw in a sweetener...if you join today you'll receive your first month FREE!
So if you're ready to stop wondering (and stressing) about how to be a great dad, and start HAVING A BLAST BEING ONE, Just click below to get started…
I'm Ready!
To your journey towards being a confident, funner and more awesome dad!
Jonathan Aspatore
CEO and Founder, WonderDads
P.S. Glad you made it this far! Over the coming days, we're gonna be sending you more entertaining and informative emails about how you can be a great dad, so keep your eyes open!
Email 3 of 10
Subject line: The critical parenting statistic which makes-or-breaks your child's 'wonder years'...
Leads with a specific, attention-grabbing stat — 91% of Dad-kid bonding happens before age 12 — to create urgency around the critical early-childhood window, then ties that urgency directly to WonderDads' age-specific guidance tools.
Email 4 of 10
Subject line: Do you wanna be Clark Kent or Superman?
Hey <<first name>>,
Yup, 2 pretty iconic characters.
But here's the thing...while both these 'guys' might look suspiciously alike, they each had extremely UNIQUE IDENTITIES.
Clark was a bookish, well-meaning, awkward guy, while Superman is...Superman.
And no one would ever confuse the two.
This is the power of identity.
And as a father, you need to have one.
At WonderDads we call it your Dad Identity.
Now your Dad Identity doesn't have to always stay the same. In fact, as you evolve or your kids get older, it could get updated or even changed. But what's important is that your kids see you as unique. Someone they're excited to be around and who they can 100% trust to be consistent — just like Clark Kent or Superman!
But, a warning about choosing your Dad Identity…
...it can't simply be what you think your kids want you to be. It needs to truly reflect WHO YOU ARE - i.e. you must be comfortable with it for you to make it extraordinary and awesomely memorable for your kids.
So the key is to find a Dad Identity which truly suits you!
And to help you get started, here's some examples:
Sports Dad
The classic Dad-kid sports bonding will forever be a great way to connect with your kids.
So if you're a sports-guy then 'Sports Dad' is the perfect Dad Identity for you!
Keeper of the Culture Dad
Instilling your family's values, history and accomplishments into your kid's mindset is an enriching way to bond with your kids and to get them to view you in a unique way from all the other Dads.
So if culture and tradition is your thing, you might want to cultivate this Dad Identity.
Wing Dad
If your top priority is to support your kid's constructive interest(s), you might be a great Wing Dad!
Whether they're into ballet, cars, computers, football, or art, your interest and encouragement in their pursuits will solidify the beloved Wing Dad identity!
Help Others Dad
One of the best values you can instill in your kids is helping others. And when you lead by example, your kids will not only gain spiritual enrichment, they'll also see you as an amazing guy they're happy to brag about!
Chef Dad
Most likely your kids love delicious food! And if you've got the skill set for cooking - or would love to develop one - 'Chef Dad' is a wonderful Dad Identity to roll with.
Now in our "What's Your Dad Identity?" tool under our WonderDads Resources Section, we go more in depth with these 5 Dad Identities PLUS you'll find even more great identity ideas to spark your imagination, but for now these should help you get the idea-ball rolling for creating your very own Dad Identity!
Ready to experience the power of WonderDads (and get your first month FREE)? Just click here!
To your journey towards being a confident, funner and more awesome dad!
Jonathan Aspatore
CEO and Founder, WonderDads
Email 9 of 10
Subject line: Your greatest Dad superpower is…
Reveals "peace-of-mind" as the emotional throughline tying the entire sequence together, then shifts into a simple, numbered walkthrough of exactly how membership works — reducing friction right before the final push.
Email 10 of 10
Subject line: A wondrous offer for you!
A short, punchy closer built around a limited-time bonus (2 free months + a bonus ebook), designed to convert readers who've been following the sequence but haven't yet committed.
Let's talk about your project.