Portfolio

Project: A presell advertorial promoting an adrenal health supplement.

Challenge: To write emotion charged copy which grabs attention in a hyper-competitive supplement market and supports with science based logic/facts - all while reading smoothly and clearly.

Project: Create a landing/sales page for a nearly indestructibe charging cable for your handhed device.

Challenge: Finding a creative hook in the headline and then building on the headline in the copy. Showing why the cable was unique and exactly what the reader is looking for.

Project: A six-email sequence for a Hawaiian based marketing agency.

Challenge: The Hawaii audience can be a touchy crowd, so I had to tread lightly and emphasize the support of local businesses while at the same time, effectively promoting my client's service.

Project: To create a collection of 5 Facebook ads of varying lengths for an online horror writing course

Challenge: To write creative ads which connect with the prospect's imagination while efficiently promoting the benefits of the course

Project: An 'About Me' page for a landscape photographer

Challenge: To smoothly capture the prospects' imagination (effectively paint a picture for the what my client could do) while showing the client's artistic yet relaxed personality.

Project: Write a blog article for an accounting/financial consulting firm which specializes in helping craft breweries.

Challenge: To take a fairly complex subject and present it in an entertaining, easy-to-absorb way which also shows off the firm's expertise but also laidback/fun personality.

Proejct: Write a blog post wrote for a client's coaching program for freelancers.

Challenge: To educate the reader while presenting the program's creator as a likable, successful (i.e. the real deal) expert they'd love to work with.