Portfolio

Project: Create a long-form sales page for a 5-week self-coaching course, written to build trust through research backed credibility.

Challenge: To guide a reader who's feeling stuck to feeling ready to invest in themselves - while qualifying serious clients along the way.

The Project: A long-form sales page for <<name removed>> Attack Style Wrestling Standards of Learning System — a DVD-based coaching curriculum sold to high school wrestling coaches, built on his background as an NCAA champion and record-setting coach.

The Challenge: Justify a premium price point against the objection that free wrestling content already exists online, while using authority-stacking and a "fundamentals over flash" argument to stand apart from flashier competing systems — reinforced with real coach testimonials and results.

The Project: Product page copy for The Painter's Loft, an Australian brand selling paint-by-numbers kits to stressed, busy women looking for an easy, low-pressure creative outlet.

The Challenge: Turn a simple craft product in an emotional purchase - selling the FEELING (calm, connection, a sense of accomplishment) rather than simply 'something to paint' - while keeping the copy simple enough to convert on impulse. The result beat the existing control copy by 3-4x.

Project: A six-email sequence for a Hawaiian based marketing agency.

Challenge: The Hawaii audience can be a touchy crowd, so I had to tread lightly and emphasize the support of local businesses while at the same time, effectively promoting my client's service.

Project: To create a collection of 5 Facebook ads of varying lengths for an online horror writing course

Challenge: To write creative ads which connect with the prospect's imagination while efficiently promoting the benefits of the course

Project: Create a landing/sales page for a nearly indestructible charging cable for your handheld device.

Challenge: Finding a creative hook in the headline and then building on the headline in the copy. Showing why the cable was unique and exactly what the reader is looking for.

Project: Long-form advertorial/landing page for a supplement targeting men 35+ dealing with adrenal fatigue and low energy.

Challenge: Written in the classic hard-hitting direct-response style common in the supplement/health space - included here to show range across voice registers, from this high-energy style to the more sincere, story-driven tone I typically lead with today.