Portfolio

Project: Create a long-form sales page for a 5-week self-coaching course, written to build trust through research backed credibility.

Challenge: To guide a reader who's feeling stuck to feeling ready to invest in themselves — while qualifying serious clients along the way.

Project: A long-form sales page for <<name removed>> Attack Style Wrestling Standards of Learning System — a DVD-based coaching curriculum sold to high school wrestling coaches, built on his background as an NCAA champion and record-setting coach.

Challenge: Justify a premium price point against the objection that free wrestling content already exists online, while using authority-stacking and a "fundamentals over flash" argument to stand apart from flashier competing systems — reinforced with real coach testimonials and results.

Project: A single cold outreach email on behalf of Grizzly Digital Media, a Facebook ad agency, pitching a prospective e-commerce client on taking over their ad management.

Challenge: Earn a reply from a business owner who's likely fielded plenty of generic agency pitches before — opening with a specific, researched observation about their company, then backing up the pitch with concrete, escalating revenue numbers (documented month-over-month results) rather than vague promises, all within a tight, scannable email built for a busy reader.

Project: Product page copy for The Painter's Loft, an Australian brand selling paint-by-numbers kits to stressed, busy women looking for an easy, low-pressure creative outlet.

Challenge: Turn a simple craft product into an emotional purchase — selling the FEELING (calm, connection, a sense of accomplishment) rather than simply 'something to paint' — while keeping the copy simple enough to convert on impulse. The result beat the existing control copy by 3-4x.

Project: A 10-email nurture sequence for WonderDads, a membership site offering Dad-specific parenting resources, tools, and community for just $9/month.

Challenge: Keep a Dad-focused audience engaged across 10 emails without repeating the same pitch — finding a fresh hook, proof point, or emotional angle in each one (from a compelling stat, to a pop-culture-driven conceptual framework, to a clear walkthrough of how membership works) while sustaining one consistent, personality-driven voice throughout.

Project: To create a collection of 5 Facebook ads of varying lengths for an online horror writing course.

Challenge: To write creative ads which connect with the prospect's imagination while efficiently promoting the benefits of the course.

Project: Long-form advertorial/landing page for a supplement targeting men 35+ dealing with adrenal fatigue and low energy.

Challenge: Written in the aggressive, fear-based persuasion style once common in the supplement/health advertorial space — complete with a "doctor warns" hook and high-stakes symptom stacking. It's an old-school approach I wouldn't lean on today, but it's included here to show range across voice registers, from this intense, high-pressure style to the more sincere, story-driven tone I typically lead with now.